Moto Marketing Blog: Motorcycle Dealership Marketing Strategies
Which Brand Matters Most?
Dealers pretty much rely on their manufacturers’ brands to draw customers. The problem is that lots of dealers sell the same brands, especially in urban areas, where there can be five shops selling the same bikes within a 40-mile radius.
Why Should a Buyer Come Back?
So, you’ve put a customer on a new bike and she’s ridden happily down the street. Will you ever see her again? A lot of that depends on how you handled the sale and what you do next. The first post in this series offers my take on what you can do during the sale process to stand out among your competitors.
Your service department is another way to express your shop’s unique brand. If you’ve got a great service manager and strong mechanics, don’t overlook the little things that can improve customer loyalty and sales. Here are some ideas:
Be a Service Hero
Draw New Customers with Unique Expertise and Products
Be different! The parts, accessories and apparel you stock can give you a unique position in your market. For example…
How Do You Promote Your Brand?
It should be obvious, but the only way to build your shop’s brand is to communicate it to your community, customers, and prospects. If you’ve been reading the other posts on this page, you know that your brand isn’t something that can easily be promoted with signage or in-store displays alone, because you need to convey more detailed and useful information. You’ll need to use online media to get your messages across. In the next few blogs, we’ll look at some online media channels, and how best to leverage them. First things first....
Are You Emailing?
Your customer email list is a rich resource for directly promoting your brand. Each email you send should offer timely, relevant and useful information about a specific topic related to buying, parts and accessories, service, trade-ins, local rides, or others likely to entice customers to read beyond the subject line. Here are some tips...